Privacy Policy | Piraquê

Privacy Policy


As an integral part of the PIRAQUÊ® Portal Terms of Use and Navigation Conditions, this document, called Privacy Policy, aims to establish the rules on obtaining, using and storing data and information collected from visitors, in addition to registering their information. activities on the Portal.

1. Definitions:

1.1. For the purposes of this Privacy Policy, the following definitions apply:

Piraquê®: Denomination used in these Terms of Use and Navigation Conditions to identify the owner and owner of this Portal, M. DIAS BRANCO SA INDÚSTRIA E COMÉRCIO DE ALIMENTOS, legal entity under private law, registered with CNPJ under number 07.206.816 / 0001 -15, with headquarters and venue in the Municipality of Eusébio, State of Ceará, on Highway BR 116, Km 18, S / N, Jabuti, CEP .: 61.760-000.

Downloads: section of the Portal that is accessed by providing a password.

Customers: People who purchased products or services offered by

Cookies: Files sent by the Portal server to the visitor’s computer, for the purpose of identifying the computer and obtaining access data, such as browsed pages or clicked links, thus allowing the visitor’s navigation on the Portal to be customized, in accordance with your profile.

IP: Abbreviation for Internet Protocol. It is a set of numbers that identifies the visitor’s computer on the internet.

Logs: Records of visitor activities carried out on the Portal.

Portal: Designates the electronic address

Session ID: Identification of the visitor’s session when accessing the area


Visitor: Anyone who browses the Portal

2. Obtaining the Data and Information:

2.1. The data and information will be obtained when the visitor:

– Register on the Portal;

– Interact with the various tools available on the Portal, providing information voluntarily;


– Get in touch through the communication channels available on the Portal.

3. Data and Information Storage:

3.1. All data and information collected from visitors will be incorporated into the Portal’s database, with the person in charge M. DIAS BRANCO SA INDÚSTRIA E COMÉRCIO DE ALIMENTOS, a legal entity governed by private law, registered with the CNPJ under number 07.206.816 / 0001-15 , with headquarters and venue in the Municipality of Eusébio, State of Ceará, on Highway BR 116, Km 18, without number, Jabuti, CEP .: 61.760-000.

3.2. The collected data and information will be stored in a safe environment, observing the state of the art available, and can only be accessed by qualified and authorized persons by PIRAQUÊ®.

3.3. Considering that no security system is absolutely safe, PIRAQUÊ® disclaims any responsibility for any damages and / or losses resulting from failures, viruses or invasions of the Portal’s database, except in cases of intent or guilt.

4. Use of Data and Information:

4.1. The data and information collected from visitors / customers may be used to

the following purposes:

– Deliver any product purchased through the Portal, as well as the identification of the respective recipient;

– Respond to any questions and requests from the visitor;

– Provide access to the restricted area of ​​the Portal;

– Comply with legal or judicial order;

– Constitute, defend or regularly exercise rights in the judicial or administrative sphere;

– Develop general statistics to identify the profile of visitors and develop PIRAQUÊ® campaigns;

– Ensure the safety of visitors and customers;

– Keeping visitors’ records updated for purposes of contact by telephone, electronic mail, SMS, direct mail or other means of communication;

– Inform about news, promotions and events of PIRAQUÊ® and its commercial partners.

5. From the Activity Register:

5.1. PIRAQUÊ® will record all activities performed by the visitor on the Portal, through logs, including:

– Visitor’s IP address;

– Actions performed by the visitor on the Portal;

– Pages accessed by the visitor;

– Dates and times of each action and access to each page of the Portal; – Visitor ID session.

5.2. The records mentioned in item 5.1 may be used by PIRAQUÊ® in cases of investigation of fraud or undue changes in its systems and records.

6. Cookies:

6.1. The Portal may make use of cookies, the visitor being responsible for configuring his Internet browser, should he wish to block them. In this case, some features of the Portal may be limited.

7. General Provisions:

7.1. The provisions contained in this Privacy Policy may be updated or modified at any time, and it is up to the visitor to check it whenever accessing the Portal.

7.2. The visitor should get in touch in case of any doubt regarding the provisions of this Privacy Policy, choosing one of the means of contact below:

– SAC – Customer Service, by calling 0800 702 5509, which is open from Monday to Friday, from 8 am to 6 pm;

– Through the e-mail address or through Caixa Postal 2637 – CEP 60154-970; – Service section of the Portal.

8. Applicable Law and Jurisdiction:

8.1. This Privacy Policy must be interpreted according to Brazilian law, in the Portuguese language, and the District Court of Piraquê, State of Ceará, being elected to settle any dispute, question or supervening doubt, with express waiver of any other, however privileged whatever.

Skip to content