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The Piraquê

Piraquê turned 65 in September 2015. Those who saw the factory in Rio in the 1950s do not imagine that today it has more than 3,500 employees, and all its production of biscuits, pasta and margarine is controlled by computers. High technology also in the quality control laboratory, from the raw material to the final product. Everything to assure that the product reaches freshly over 60,000 sales points of sale only in the State of Rio.

Now, here you can see everything that has happened since 1950, for Piraquê and for the world. Our special Timeline shows how it started and how some things haven’t changed in 65 years:

Piraquê’s quality and dedication.

Piraque's quality and dedication

In 1950, the construction of the Piraquê factory in Madureira, north of Rio, started. In the same year, TV Tupi, the country’s first television channel, was inaugurated in São Paulo.

In 1953, Piraquê biscuit factory was opened. The first production is snacks.

In 1957, the factory production was diversified with pasta. Now Piraquê also makes spaghetti and tagliolini.

In 1958, in Sweden, Brazil wins its first Soccer World Cup.

In 1960, the decade starts with the inauguration of Brasília.

In 1966, Goiaba roll, one of the most sold Piraquê products until today, surged.

Brazil Wins the Tri-Championship at the World Cup in Mexico in 1970.

In 1970, Piraquê innovates by installing the first turbo radiant oven.

1979, Piraquê doubles its biscuit production capacity with the installation of the 2 largest ovens in Brazil.

In 1980, Piraquê inaugurated its graphic, responsible for the packaging of biscuits and pasta.

In 1980, Piraquê margarine line was created.

In 1988, Ayrton Senna wins his first title in Formula 1.

In September 1990, just over a year after the fall of the Berlin Wall, the two Germanies became one.

Piraquê receives the Business Quality and Excellence Award by  Fundação Getúlio Vargas in 93, 95, 96 and 99.

The entire production of biscuits and pasta is automated in 1999, after 2 years of investments.

Piraquê is 50 years old, exporting all its quality to the United States and Japan.

In 2002, Brazil lifted the Penta-championship cup in the first Cup played in Asia (South Korea and Japan).

In 2006, Piraquê receives the FGV Business Quality and Excellence Award for the 5th time.

In 2007, Piraquê launches another success for its portfolio – the Lamen line.

Piraquê modernizes its logo in 2009 and starts a redesign process for all its packaging.

Piraquê turns 60.

Piraquê has grown, launched several successful products, modernized, but not losing its tradition, flavor and quality everyone knows!

Also in 2010, Piraquê acquires yet another high quality industrial oven.