Born in Rio de Janeiro in the 1950s, Piraquê carries important historical characteristics from Rio and brings a great connection with the city in its most positive aspects:
LIGHT WAY TO LOOK AT LIFE, WITH HUMOR AND FLEXIBILITY;
CREATIVE STRENGTH, HUGE CULTURAL PRODUCTION AND ADAPTABILITY TO THE NEW TIMES – WITHOUT LOSING THEIR ORIGIN;
THE CHARACTERISTIC ORIGINALITY.
The innovative packaging in prints and materials created in the 60s have undergone little change since then, maintaining all Gestalt signs. The use of space and strong geometry arouse both the curiosity of those who do not know the product and the recognition and nostalgia of those who grew up with it.